Where I’ve led. What I’ve delivered.

• Increased division EBITDA margin by approximately nine percentage points and gross margin by roughly four points, with revenue finishing approximately 3% above plan.
• Built a cross-functional operating structure spanning product, sales, marketing and technical resources. Established shared performance measures and business reviews to coordinate priorities, track execution and hold teams accountable across reporting lines.
• Developed distinct market strategies for Furman and Gefen, building on their established reputations while renewing their positioning and product direction. Furman’s strategy emphasized its roots in music and performance; Gefen’s focused on advanced connectivity and signal distribution across commercial applications.
• Secured investment to renew the product roadmap and align development with market opportunities. The team launched 23 products in 18 months — 17 Gefen and six Furman — including Gefen’s Gen3 AVoIP line, which earned Future’s Best of Show for AV Technology at InfoComm 2025.
• Took final approval of pricing and strategic deals, reset discounting practices and rebuilt sales compensation to reward healthier margins. Discretionary discounting fell by roughly half.
• Created Authorized Internet Reseller and Unilateral Pricing Policy programs to address unauthorized online selling, price erosion and channel protection. Reworked market-development funding and partner incentives to support investment in the brands.
• Developed campaigns across direct, partner and distribution channels, including co-branded programs with strategic accounts. Connected brand positioning with the resources and commercial programs partners needed to sell.
• Expanded distributor and reseller partnerships across North America, EMEA and APAC. Directly owned the APAC sales quota and grew regional sales 20% year over year.
• Strengthened supplier relationships and commercial terms to improve product-development timing, lead times, costs and payment terms.

The division was integrated into Nice North America’s core business in January 2026, following the establishment of its operating structure, renewed product portfolio and stronger profitability.

“We are confident in this move as well as Mark’s vision and ability to lead and win.”

• Proposed and built a customer-experience organization of more than 100 people across three continents, bringing marketing, eCommerce, sales operations, training, customer service and technical support under one remit. The organization included employees and a technical-support contractor team in Mexico.
• Directed post-acquisition commercial integration, continuing the planning I began as VP. Aligned brand positioning, portfolio strategy, pricing, partner programs and customer experience across the combined North American business.
• Developed and executed the brand-convergence strategy, balancing the Nice identity with the equity partners had built in established brands. Tested positioning, gathered installer feedback and sequenced communications so partners understood the changes before introducing them to customers.
• Built the product and brand integration strategy and five-year roadmap presented to the board and FSI. Working with global executive peers, contributed to €100M in growth investment.
• Created dedicated eCommerce and sales operations functions. In the first full year after eCommerce launched, direct online sales grew approximately 12% and web-partner revenue approximately 15%.
• Developed joint go-to-market plans with sales and business leaders for major accounts. Connected customer acquisition and lifecycle marketing with partner programs, training and sales resources across B2B and B2C markets.
• Reorganized customer service and technical support, reducing structural costs by approximately $1.2M. Bringing these functions into the customer-experience organization also gave marketing direct visibility into the issues partners and customers encountered.
• Built the teams, programs and resources behind repeated recognition for partner support. In 2023, Nice earned its third consecutive CE Pro Platinum award for sales and marketing assistance, alongside Silver for technical support, with further recognition in 2024.
• Introduced customer satisfaction and Net Promoter Score programs, bringing customer feedback into product development and improvements to the customer journey.
• Led the rebuild of CRM, learning management, partner portal, support and data warehouse systems. Connected the platforms supporting partner enablement, customer service and commercial reporting.
• Established shared performance measures across marketing, sales and service, including partner acquisition, enablement and retention. Used business planning and reviews with North American and global leadership to assess performance and coordinate priorities.
• Managed the marketing operating P&L and established an internal agency model for marketing services. Used performance reporting to guide spending and resource decisions, while partnering with HR on onboarding and employee development as the organization expanded.

“I had the opportunity to work with Mark both as VP of Marketing & Product Management, CMO and later as Managing Director. He is a brilliant professional with outstanding analytical skills. He successfully led major changes and transformation initiatives within the company and consistently achieved challenging results throughout the year. His leadership, strategic vision, and ability to drive performance made a significant impact on the organization.”

On the record

Read the analyst’s assessment ↗
Mark Vena examines Nice’s brand strategy and its implications for customers and channel partners.

Hear how I approached the integration ↗
In this Demandbase interview, I discuss brand decisions, partner communication and keeping customers central throughout the transition.

• Owned product management and marketing for the North American Gate & Barrier business, including portfolio strategy, pricing, channel development and the product management P&L.
• Repositioned the portfolio across residential, commercial, industrial and high-security applications, aligning product positioning and pricing with the requirements of each market.
• Rebuilt channel strategy, partner incentives and programs, applying practices from the technology industry to strengthen how distributors and dealers brought the portfolio to market.
• Expanded dealer groups and partner feedback sessions, bringing market input into product and commercial decisions.
• Developed PR and external communications programs to increase regional visibility, support product positioning and generate demand.
• Initiated the Dynamics CRM transformation and led work on the partner portal, learning management, product information and Zendesk support systems, improving the infrastructure behind sales, training and customer support.
• Led product and brand integration planning ahead of the $285M Nortek Security & Control acquisition. Following the October 2021 close, was promoted to CMO of the combined North American business and continued the commercial integration.

• Developed go-to-market campaigns for the SMART kapp iQ launch, coordinating product messaging, partner marketing and sales enablement.
• Managed and negotiated OEM partnerships, including white-label agreements, and coordinated joint marketing programs with partners.
• Executed account-based marketing through Demandbase alongside digital and traditional demand generation programs, aligning targeting and campaign activity with sales priorities.
• Directed marketing for the North America West region, bringing together field events, partner activities and campaigns to support regional sales.

“He quickly became a mentor to other members on the team, inspired new thinking and helped grow the team in seniority… Mark is a strong strategist and always keen to tackle tough, new problems.”

• Developed positioning, messaging and go-to-market plans for an advertising SaaS platform serving enterprise brands and their agencies.
• Partnered with product and engineering on feature definition and adoption, including collaboration tools agencies used to review creative work and provide feedback.
• Improved RFP win rates by 3% through cross-functional sales support, use cases and targeted messaging that clarified the platform’s value for enterprise buyers.
• Exceeded lead acquisition targets by 12% through product marketing and coordinated demand generation campaigns.
• Contributed to post-acquisition integration and rebranding following the DG acquisition, aligning product positioning and customer communications.

“Mark is a highly effective and professional marketing powerhouse. He possesses the ability to successfully build and manage marketing campaigns from inception to execution, and backs up his work with analytics… Mark is meticulous, whip-smart, and a pleasure to work with.”

• Developed B2B and B2C marketing strategies for laser projection technology, supporting both OEM partnerships and the company’s consumer pico projector business.
• Relaunched the consumer projector line across retail and online channels. Improved product marketing on Amazon, increasing sales to more than four times the previous year’s level.
• Supported OEM business development across North America and APAC, including Japan, Korea, Singapore and Taiwan, with positioning and partner marketing for consumer electronics and automotive applications.
• Developed launch messaging for laser projection and head-up display technology, explaining emerging capabilities and applications to prospective customers and partners.
• Served as company spokesperson for media and analyst briefings, representing a publicly traded technology business at product announcements and industry events.
• Built SharePoint-based partner enablement resources with Microsoft and deployed Dynamics CRM to improve visibility across leads, campaigns and partner activity.

“Mark is truly a dynamic marketer… One of his strengths that stands out is his ability to think fast and articulate in public situations.”

• Managed channel marketing across IT resellers including CDW, Insight and Zones; distributors including Tech Data, Synnex and D&H; and ProAV integrators.
• Drove a 3% sales lift through partner enablement and campaign execution, combining promotions, sales incentives and training to support reseller engagement and sell-through.
• Founded the “InFocus <3’s CDW” Facebook community, creating a direct channel for daily engagement with CDW sales representatives and extending partner marketing beyond established corporate channels.
• Supported the launch of InFocus’s first flat-panel display line, coordinating go-to-market planning, partner readiness and sales enablement.
• Led the redesign of SharePoint channel resources, working with sales, training and corporate marketing to organize the materials partners needed to sell and support the portfolio.

“He was a key contributor in the improvement of our partner database applications and our first partner Facebook page. Mark is a talented, creative, channel marketing manager who consistently looks at how to improve the business.”

• Developed analytical models for sales forecasting, promotions and distributor incentives, helping teams evaluate where and how to invest in channel programs.
• Built a tool to project returns on special pricing and partner incentives, giving decision-makers a basis for comparing proposed investments.
• Led a cross-functional data-warehousing project to consolidate information for business intelligence and channel-performance reporting.
• Managed program budgets and evaluated campaign and incentive effectiveness, using results to inform subsequent spending decisions.
• Supported pricing, rebate programs and marketing campaigns across major reseller accounts and Amazon, connecting program planning with execution and performance analysis.

• Managed contingent workforce operations for manufacturing clients across multiple locations.
• Served as the primary contact between client leadership, production teams and staffing operations, coordinating workforce requirements and day-to-day delivery.
• Built staffing forecasts and labor-capacity plans to anticipate changes in production demand and guide workforce allocation.