Selected work and conversations from twenty years across marketing, product, customer experience and business leadership.
01Featured
Writing, conversations and industry coverage spanning marketing, customer experience, channel strategy and business leadership.
Contributor Article
My feature on smart home security demand splitting between DIY and professional installation — and the different problems each channel was being asked to solve.
Vol 4, Issue 2 · page 58
Read the issue ↗ Where this sits in my experience →Podcast
Twenty-eight minutes on brand convergence — the economics behind it, how customers and partners experience it, and the organizational work required to make it stick.
Listen ↗ Where this sits in my experience →Industry Recognition
Dealers and integrators vote these awards. Nice took Platinum for sales and marketing assistance for the third consecutive year, plus Silver for technical support.
Awarded to Nice · dealer-voted
Read the results ↗ Where this sits in my experience →Industry Commentary
My perspective on where DIY was taking the security market, how customer expectations were changing, and the continuing role of professional integrators.
Read the column ↗Executive Q&A
A CONNECTIONS executive Q&A on the smart home moving from point products toward integrated systems, and what that shift meant for the channel.
Read the session announcement ↗Industry Recognition
Nice | HySecurity earned Bronze for lead generation in Security Sales & Integration's reader-voted Supplier Stellar Service Awards.
Awarded to Nice | HySecurity · reader-voted
Read the results ↗Article
The strategy behind the new ProAV Solutions division, bringing Furman and Gefen into one operating structure with a larger focus on the commercial market.
Read the article ↗ Where this sits in my experience →Leadership Coverage
The leadership appointments for the division, and why the people who rebuilt Gefen took on Furman as well.
Read the article ↗ Where this sits in my experience →02Interviews & Perspectives
Conversations and panels spanning product, smart home, security and the changing role of the channel.
Panel
An ISC West panel with Parks Associates and Johnson Controls on plug-and-play expectations, interoperability and the changing role of the professional integrator.
Read the session announcement ↗Industry Commentary
Commentary on energy management's role in home technology and the practical value it can create for homeowners.
Read the release ↗Video Interview
A show-floor conversation at Integrate on interactive displays, collaboration software and how the two were coming together.
Watch ↗ Where this sits in my experience →Video Interview
An early interview on MicroVision's pocket-projector line, recorded shortly after the SHOWWX+ HDMI launch.
Watch ↗ Where this sits in my experience →03Leadership & Industry Coverage
Brand transformations, business launches and product milestones across Nice, Gefen and Furman. Company announcements are labelled as such.
Company Announcement
The launch of ProAV Solutions, bringing Furman and Gefen into one operating structure and naming me Managing Director.
Read the announcement ↗Company Announcement
Gefen's portfolio relaunch at InfoComm, centered on AV over IP, signal infrastructure and renewed investment in the line.
Read the announcement ↗Industry Recognition
AV Technology named Gefen Gen3 AVoIP among its Best of Show winners at InfoComm 2025.
Awarded to the Gefen Gen3 AVoIP product
See the winners ↗Company Announcement
The completion of the Nortek Control transition and Nice North America's move from a house of brands toward a branded house.
Read the announcement ↗Leadership Coverage
Coverage of ELAN, SpeakerCraft and Panamax coming together within a single home-management portfolio, simplifying the ecosystem for partners and customers.
Read the article ↗Leadership Coverage
On the marketing investment behind partner support across security, gate and door automation, and smart home.
Read the article ↗Leadership Coverage
Trade coverage of the appointments that moved me to the ProAV Solutions division, crediting the marketing work through the Nortek Security & Control acquisition and the brand transitions to Nice.
Published 19 December 2024
Read the article ↗ Where this sits in my experience →Company Announcement
The consolidation of Nice's North American organizations into a single entity and my appointment as Chief Marketing Officer.
Read the release ↗04Awards & Recognition
Selected product, marketing and customer-experience recognition earned by the businesses and portfolios I helped lead. Each entry names its recipient: these were awarded to companies, programs and products, not to me.
Product awards to MicroVision. The PicoP Gen2 recognition falls within my time there.
Read the company record ↗My tenure across these years: VP Marketing & Product Management, then Chief Marketing Officer.
Recognized in the sales and marketing category every year from 2020 to 2024.
Read the 2023 results ↗The first products to carry the Nice name and industrial design following the brand convergence, which I led the marketing for as CMO.
Read the announcement ↗05Additional Coverage
Additional articles, appearances and industry references, kept chronological and without duplicating syndicated coverage.
CES coverage of MicroVision's touch-interactive projection concept, demonstrated on camera.
Included in the inaugural list's Technology and Connected Home & Security categories. The companion profile identifies me as a “Visionary”; Parks publishes no definition of the label.
I welcome conversations about executive leadership opportunities where my background could make a difference.